Earthed by William Clark to participate in Houzz of 2018
24th January 2018
Earthed by William Clark will showcase its range of scatter cushions in the Houzz of 2018, a week-long pop-up installation situated in the heart of London’s Soho.
The five-storey townhouse will be transformed from a blank canvas into a beautiful flat, complete with a living room, kitchen, bedroom, bathroom, home office and children’s room. Run For the Hills, an interior design studio on Houzz, designed the space based on the 2018 design trends, integrating forest green, 1970s retro, botanicals and modern craft into the furniture, accessories, materials and fabric in the flat.
By showcasing its scatter cushion collection in the Houzz of 2018, Earthed by William Clark will provide visitors with an opportunity to discover and buy the cushions through the new UK Houzz Shop.
The installation is a concept conceived by Houzz.co.uk, the leading platform for home renovation and design, and will bring to life the hottest home design trends Houzz expects to see in 2018, based on Houzz community insights and data, including the most popular photos and articles on the platform. The Houzz community has more than 40 million monthly unique users.
The pop-up will be open to the public every day between 11am – 6pm, from the 26th – 31st January, at 19 Greek Street. Visitors can expect a jam-packed programme, that includes hands-on workshops, entertaining events and industry talks. For more information and to book your place at a workshop simply visit www.houzzof2018.com.
About Earthed by William Clark
Earthed by William Clark has launched three collections to date; The Upperlands, Sub Surface and Helix. The fabrics are all very durable with exceptional light fastness for digital prints making them ideally suited for upholstery, curtains and long-lasting furnishings. All the fabrics are produced in a sustainable, environmentally friendly manner.
Earthed’s parent company William Clark has a 300-year history in luxury fabrics and high-end fashion, working with brands including Burberry and tailors on Savile Row. Earthed combines these traditional techniques with modern creativity and digital technology to produce stunning ranges of interior linens. The Earthed range is the first digitally printed woven Irish linen.
William Clark, founded in 1736 is one of the world’s oldest companies. It draws on 280 years’ textile experience to produce exceptional, traditional fabric and to develop exciting new innovations. William Clark still use a traditional beetling technique involving the pounding of the cloth with mechanised mallets to create an exceptionally close weave – this is the only remaining commercial beetling plant in the world.
Fabrics are available from stock.
Houzz is the leading platform for home renovation and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a small room to building a custom home and everything in between, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community empowered by technology, Houzz is the easiest way for people to find inspiration, get advice, buy products and hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, Calif., Houzz also has international offices in London, Berlin, Sydney, Moscow, Tel Aviv and Tokyo. Houzz and the Houzz logo are registered trademarks of Houzz Inc. worldwide.
For more information, visit houzz.co.uk.