How Colours Create Happiness and Wellbeing in Your Home
30th November 2016
We hear a lot about how colour is an important consideration when it comes to branding and marketing.
For example, did you know fast food chains use red in their logos and designs to create a sense of urgency, and therefore speed up the eating time of the patrons?
The same level of colour psychology can also be applied when decorating the home.
Where colours can be used to persuade or tell the story of a brand, they can also be used in a similar way to transform a house into a relaxing home.
The science behind why certain colours make us feel a certain way is led by the famous example of ‘drunk tank pink’. Studies in America discovered prison cells painted in a certain shade of baby pink could calm aggressive or destructive behaviour. The colour was proven to be tranquilising and calming to the prisoners. ‘Drunk tank pink’ is still used in some police stations in America today.
The science and psychology of colour can also be used to encourage feelings and expressions in rooms of the home – interior designers can even edit colour schemes to fit in with the purpose of a room. Colours can turn a home office into a room where focus will come naturally, whereas a living room’s colour scheme can encourage relaxation and social activity.
Here is how different colours can inspire happiness and wellbeing in the home.
You will spot blue in a lot of business logos, as the psychology of blue connects the colour to connotations of ‘trust’. In the home, this translates more to wellbeing and familiarity. Blue works well as a ‘welcome’ colour in hallways or sitting rooms. It is also a popular choice for bedrooms, as it is so habitual. We are so often surrounded by blue shades when we are outside the home, particularly on a sunny day. Blue in the home helps remind us of calming natural images which leads to a sense of wellbeing – particularly in grey and dark winter months.
Blue is the core colour of our ‘Latobius’ colourway, mixing azure shades with hints of warm oranges and reds, bringing to mind a sunrise over a natural scene.
Ambers and Golds
Bright red is usually only used as an accent in interior design. Red is often a colour of extremes – representing both lust and passion, as well as warning and danger. However it also invokes warmth and comfort when paired with gold and amber tones. Darker, grounded reds – such as the rich tones used in our ‘Sperrin Jewel’ colourway – dial down the traditional colour psychology of red replacing ‘danger’ with ‘warmth’ and ‘comfort’.
Greys and Neutrals
Grey has an unfair reputation as a ‘boring’ colour. Instead of dull, grey should be viewed as stable, solid and unchaotic – perfect for rooms where relaxation is the main purpose.
Our ‘Stone’ colourway mixes tones of grey with subtle colours to create a clean and harmonised sense of wellbeing.
The same applies to neutral shades – taupe, beige and cream will inspire a sense of comfort, never boredom.
Purple is a majestic colour, often linked to royalty, luxury and money.
Alongside these links to excess, purple is also the colour of creativity, wisdom and even nostalgia. Lighter shades of purple inspire grace and delicacy – perfect for rooms decorated to make an impression on others, such as living rooms and dining rooms.
Our ‘Self Heal’ colourway, inspired by a local flower, uses a deep purple as its base colour. Rich and meditative, purple is a brave but rewarding route to promoting wellbeing in your home.
Green is one of the most positive colours across the spectrum, largely because we find it so much in nature. It is a colour of harmony, mixing the energy of yellow with the calm of blue gives us green – the ultimate balance.
Green is also a rejuvenating shade which can encourage positive activities such as active listening – perfect for dining rooms.
Our ‘Riverbank’ colourway uses shades of blue and green to evoke the colours of springtime nature, grounded by earthy tones to evoke the image of the sky meeting the ground.